Blue Revolution: Unmaking America's Water Crisis by Cynthia Barnett

Author:Cynthia Barnett
Language: ru
Format: mobi, epub
Tags: Natural Resources, Nature, General, Environmental Conservation & Protection, Political Science, Real Estate, Public Policy, Business & Economics
ISBN: 9780807003183
Publisher: Beacon Press
Published: 2011-09-20T00:00:00+00:00

After the philosophers, the academics, and the Christians, there was still one crucial authority I had yet to mine for ethical truths about water. And that was YouTube. One Saturday morning, I settled in on the couch with my laptop and an expert navigator of classic cartoons on each side of me. We searched for the short, evil genius Dr. Simon Bar Sinister, who’s always trying to take over the world in the Underdog series from the early 1960s. In an episode called “The Big Dipper,” Bar Sinister creates a machine to suck up all the water on the planet. He plans to stash the contents of all the lakes, rivers, and oceans in small bottles so he can control the thirsty humans and make them his slaves.

It blew my mind that the Mad Men–era advertising execs who created Underdog on behalf of General Mills managed to so presciently predict America’s twenty-first-century water strife, down to Bar Sinister’s plan to sell the freshwater in small bottles at exorbitant rates. They even got the pattern of the water-industrial complex down: The first time he revs up the Big Dipper, it doesn’t work—the water freezes. The second time, it malfunctions again—the water turns to steam. Third try, it fails again, causing the water to flood his house. But finally, the Big Dipper works and Bar Sinister begins to suck up all the water in the world, labeling his bottles with the sources: the Green River, Lake Michigan, the Ohio River, and so on around the planet.

The label on one of the bottles reads “Mississippi.”

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